Inviting statement in a piece of content that directs the person reading or listening to it to do something. The content should also contain the necessary tools for the reader to take that action, e.g., a link to a registration form or the date, time, and venue of the event.
Citation: Center for Scientific Collaboration and Community Engagement. (2025) CSCCE Glossary: Designing community-engaged content. Woodley and Pratt doi: 10.5281/zenodo.10277480
Categories: Content Design (CODE) terms
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