A content, communications, or marketing campaign combines multiple strategy and content elements under an umbrella goal. For example, the launch of a new community champions program might involve creating a press release, various web pages, application/onboarding materials, and a recruitment strategy. These are all in service of starting the program with adequate informational materials to build momentum and support from members.
See also: Press release
Citation: Center for Scientific Collaboration and Community Engagement. (2025) CSCCE Glossary: Designing community-engaged content. Woodley and Pratt doi: 10.5281/zenodo.10277480
Categories: Content Design (CODE) terms
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