Campaign archetypes are one way of connecting the various pieces of content that are needed to execute a campaign, and are centered around a content pillar. A campaign archetype can also be a helpful tool for mapping content roles and content types, and even to start allocating who will create or disseminate each piece of the archetype. Campaign archetypes are tools that may be used over and over again in your community. For example, you might use the same archetype every month to publicize and archive your monthly community call.
See also: Campaign, Content pillar
Citation: Center for Scientific Collaboration and Community Engagement. (2025) CSCCE Glossary: Designing community-engaged content. Woodley and Pratt doi: 10.5281/zenodo.10277480