A strategic or foundational piece of content around which you can build a communications campaign. For example, the release of a new community playbook (your content pillar) will require you to write a related blog post, host a community call to discuss its contents with members, and share it via social media and your newsletter mailing list.
Citation: Center for Scientific Collaboration and Community Engagement. (2025) CSCCE Glossary: Designing community-engaged content. Woodley and Pratt doi: 10.5281/zenodo.10277480
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