The why (desired outcomes), how (platforms, content types, and communications channels), when (timeline), and who (defined audiences) of your communications plan. Your strategy should also include a plan for measuring success, and how you will gather the data for these metrics.
See also: Platform, Content type, Communications plan
Citation: Center for Scientific Collaboration and Community Engagement. (2025) CSCCE Glossary: Designing community-engaged content. Woodley and Pratt doi: 10.5281/zenodo.10277480
Categories: Content Design (CODE) terms
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