The tone of a piece of content is determined by the overall voice of the organization, but may vary depending on the context for the specific content. For example, a piece of content celebrating recent awards and shared with community members may be more playful and fun than a press release describing the same achievements to an external audience.
See also: Voice, Press release
Citation: Center for Scientific Collaboration and Community Engagement. (2025) CSCCE Glossary: Designing community-engaged content. Woodley and Pratt doi: 10.5281/zenodo.10277480
Categories: Content Design (CODE) terms
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