On our April community call, we considered how Customer Relationship Management platforms (CRMs) can be used to manage communities in STEM. We heard presentations from community members Yamina Berchiche, Erin Conn, and Chris Hartgerink, who are each using different platforms in their work, and learned about their similarities, differences, and general utility for relationship-building. We also took a few minutes at the end of the call to brainstorm some of the features we’d like to see in a CRM that was optimized with community management in mind.
In this post, we describe some of the themes and insights from the call, and share the recordings of the three presentations. This is not meant to be an exhaustive review of all of the CRM platforms available today, nor is it an endorsement of the products mentioned. Instead, we hope it will help you as you to work through your own requirements, and consider whether a CRM might be useful in managing your community.
Continue reading “April’s community call recap: Exploring CRMs for community management”